3 Minutes of reading

Index

Are there better times than others?

How can I know the best times for my audience?

Is it effective to publish on weekends?

Best times on TikTok

Final tips (most important)

We all know TikTok, we know how much it has grown in recent years and how this company founded in 2016 has surpassed in audience (and by far) Facebook itself. That's why giving you visibility or promoting your company on the platform is almost as important as filing your tax return.

You can also create different types of strategies that you can apply to build audience, gain followers, etc.

A key factor is to know what are the best times to upload publications. It is understandable that due to human behavior, there are certain times when people are more connected or more receptive to interact with your content.

Therefore, after an exhaustive study today you will learn the best times of the day and days of the week when you should upload your publications if you want to increase your presence in this network.

Are there better times than others?

Yes, there are times and days when your audience is more connected. You also have to understand that each business model or influencer has different schedules, and that we are targeting different people.

How can I know the best times for my audience?

To do so you must take into account:

• Activity peaks:

  Observe the peak times of activity in your audience's geographic location. This is usually in the afternoon or evening when people are away from work or school. Likewise, even if you have a small audience, you will be able to check those small peaks where you have even a couple more visits.

• Look around you

  Look at your competitors, they have more experience than you. They know what are the best times to publish or what days are more optimal. Therefore, if you are targeting the exact same audience, you should try to adapt to their schedules.

• Take into account public holidays

  Normally, Easter vacations, Halloween, national holidays and so on. These are days to go out and have fun, dress up and get drunk. Not for shopping, unless you are in the hospitality or travel business.

• Experiment and analyze:

  Test and analyze the results. Post at different times of the day or week, and see when you get the most engagement and interaction.

• Use of analytical data:

  Use the analytical tools of TikTok to get information about when your audience is most active. These tools give you information when you have been using the social network for at least a few weeks.

Are weekends good?

Many studies say that weekends are good because people are not working or are less busy than during the week. Other studies confirm that weekends are worse because people are more concerned about resting, going out and disconnecting from the week, so they are not as receptive to shopping.

It also depends on whether you are targeting a younger or older audience, it is best to try when you have a little more activity on your profile. WARNING, commercial activity, not views or likes. It is true that you can have more visits but they are not very receptive to buy. While in the middle of the week you may have less activity and more sales, which is finally important.

In our opinion, we believe that weekends, depending on a certain audience, can increase interaction, but in GENERAL... Weekends are when you tend to sell the least because they are days of disconnection globally. It is true that if your business is dedicated to catering, hospitality, cinema, entertainment or travel, you have more opportunity on weekends. Otherwise, when you should put more focus is during the week, but like everything else, you should try it even if you have very little interaction yet, you will notice those small peaks.

The best times to post on TikTok

According to Marketing Hub which conducted a study with results from more than 100,000 publications that yielded the following days of the week and posting times:

• Monday : 6 AM, 10 AM, 10 PM

• Tuesday : 2 AM, 4 AM, 9 AM

• Wednesday : 7 AM, 8 AM, 11 PM

• Thursday : 9, 12, 19

• Friday : 5 AM, 1 PM, 3 PM

• Saturday : 11, 19, 20

• Sunday : 7 AM, 8 AM, 4 PM
  

Final Tips (The most important)

• Not only the schedule and the days of activity are important, but also the type of content. Therefore, you must keep in mind that you must create content that is UNIQUE, that only comes from your inspiration. Don't just copy others, you won't stand out and REMEMBER that people only remember what impresses them. And you know what impresses is what they have never seen before.

• Try to be original and not repeat the same content, if you are repetitive you will bore your audience. You should have publications focused on the product or service, others that generate interaction (questions, surveys, etc.), others that capture attention in some way or do not focus so much on the commercial. For example, instead of showing the product, you can upload a video of how you prepare it, how you create it and so on. As entertainment.

• Use TikTok's paid ads, right now it can be a great way to grow your audience and sell more, whether you want to grow your profile or if you don't have one and just want to limit yourself to the ad,

  In addition, TikTok offers better marketing options than Facebook itself and its advertising is more affordable, so you can take advantage of it to make the most of it.
  

We are experts in TikTok advertising and help companies increase their visibility and sales with paid TikTok Marketing, in an efficient and cost-effective way.

If you want us to help you sell more with this social network (or other platforms), you can book a video call with a consultant who will help you plan your marketing strategy and assess the best option for you.

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Happy week to all!