Is virality one of the most effective marketing strategies? Find out here

2 min of reading

Index:

1º What is virality?

2º What are the influencing factors?

3º How to go viral

4º Benefits of going viral

A highly coveted phenomenon for brands and companies today is the pursuit of virality. Going viral can transform your business and the impact of a digital marketing campaign overnight, offering opportunities that may have seemed unattainable before. However, do you know what it means to go viral? Can virality be achieved? And most importantly, what benefits can it bring to digital marketing strategies? In this blog we will talk in more depth about what it means to go viral, and what benefits it can bring to your business. 

First of all, what is virality? 

Virality in digital marketing refers to the ability of a content to be shared quickly and massively on digital platforms, reaching a large number of people in a short period of time. Viral content can take various forms, usually being videos, although it can be memes, articles, images, or posts on social networks, among others. 

Some of you may be thinking, is going viral a matter of luck? And it may be that virality reaches a role in which chance can determine the success of the content, although you can significantly increase the chances of going viral by using strategies that can help the content go viral. 

What factors influence virality? 

1. Emotion: Content that evokes emotions, especially strong ones, being very positive such as joy, surprise , or negative, such as anger, rage or sadness, tend to be more shared. Emotion acts as a catalyst that helps people share the content in their networks. 

Relevance: Content that is relevant to a target audience, touching on current topics or are related to common experiences, is more likely to be shared. Relevance is tied to current events, cultural trends, and even specific audience interests. 

Attractive visualization: Images, videos or graphics should be of high quality and visually appealing. This way, capturing attention will be an easier task, because the first impression is crucial, and a visually appealing content can significantly increase the chances of being shared. 

4. Ease of sharing: Content should be easy to share on different platforms and devices. Including share buttons on social networks, optimizes the content for mobile and makes the spread can become viral.

5. Powerful stories: Compelling narratives that capture attention and hold the viewer's interest are key to virality. Stories allow the audience to connect emotionally with the content, increasing the likelihood that they will share it. 

6. Humor: Humor is a powerful catalyst for virality. Content that makes people laugh tends to be shared more frequently, as humor creates a positive experience that users want to convey. 

7. Surprising elements: Content that includes surprising or unexpected elements tend to capture more attention and be shared. Surprise generates curiosity and a strong emotional reaction, which can drive virality. 

How is it possible to go viral? 

Know your audience: It is important that you know the interests, preferences and behaviors of your audience. This allows you to create content that is relevant to them. Audience analysis tools and surveys can provide valuable insights. 

2. Create high quality content: People access social networks because they want to be entertained, educated, or inspired. Quality is essential, with good production, without grammatical or technical errors, offering real value to the audience. 

3. Optimize for SEO: Make sure the content is easy to find through search engines. Use appropriate keywords to have a good SEO structure. Include the selection of relevant keywords, creation of attractive descriptions and also use image tags. 

4. Use effective social networks: Choosing the right platforms will help you amplify your reach. Each social network has its own characteristics and audiences, so it is important to adapt content and strategies to each one. 

5. Timing: Post content at the right time. If you want to learn more, you can click here toread one of our latest blogs, which talks about the right time to post on Facebook and instagram. 

6. Interaction or participation: Encourage interaction through questions, contests or surveys to increase engagement and content sharing. The active participation of the audience increases the reach, and also strengthens the emotional connection with the brand.

7. Use viral platforms: Using viral platforms that already have high virality potential, such as TikTok or Instagram Reels, can increase the chances of your content going viral. These platforms are designed for the rapid dissemination of content, with algorithms that promote the discovery of new content. 

8. Collaborate with influencers: Influencers have the ability to amplify the reach of your content, due to their large number of followers. Collaborating with influencers who are relevant to your niche can significantly increase the chances of virality. 

9. Create challenges: Challenges are an effective way to encourage participation and sharing. Viral challenges, where users replicate a specific action and share it, have become popular in TikTok. 

The benefits of going viral 

Virality can take your message to audiences that would otherwise be unreachable. The speed at which your message can be transmitted is unbelievable, reaching hundreds of thousands or even millions of people in the fastest possible way. 

Leveraging this type of content well can generate a large increase in traffic to your website, and even social media profiles. This traffic can translate into increased opportunities for conversion and sales. In addition, your brand can gain recognition and establish itself as a leader in your niche. 

Another great advantage is the reduced cost of advertising, due to the great reach of virality. The savings come from the fact that this growth is organic, so there is no additional cost. In addition, the opportunity to monetize the high traffic and recognition is much greater. 

Virality is a very powerful tool that, when handled properly, can transform a marketing strategy. Knowing your audience and creating high quality content are the fundamental steps to achieve it. 

If you want to know more, do not hesitate to contact us. We will be happy to help you create strategies that can go viral.

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