Does Google Ads work for all companies?
DISCOVER THE TYPES OF COMPANIES THAT SHOULD NOT INVEST IN GOOGLE ADS
This question is very relevant for people or companies that are considering investing in the platform for the first time. We see convenient to create this blog to solve your doubts, to know if your company and personality fit with this type of advertising.
Google Ads is a popular online advertising platform used by businesses around the world to reach potential customers. However, not all businesses are eligible to use Google Ads.
In this blog, we're going to talk about what types of businesses are not suitable for using Google Ads and why:
1. Companies without a website It is obvious that having a website is essential to be able to invest in this type of advertising.
A company that does not have a website is not suitable to use Google Ads. In order to invest in Google Ads, it is necessary to have a website, where users can click on the ads and reach the landing page of the website. If a company does not have a website, there is nowhere to take users after clicking on an ad.
2. Companies that do not have an adequate advertising budget. Google Ads can be expensive depending on the type of industry, location and keywords used. If a company does not have an adequate advertising budget, it may not be able to compete with other companies that are willing to spend more money on advertising. Therefore, it is important to consider the cost of advertising on Google Ads before deciding if it is right for a business.
3. Companies with illegal or prohibited products or services Google Ads has strict policies about the products and services that can be advertised. If a business offers illegal or prohibited products or services, it will not be allowed to use Google Ads. Examples of prohibited products and services in Google Ads include illegal drugs, prostitution services, weapons, tobacco, and more.
4. Businesses with low website quality Google Ads has quality requirements for a business's website advertising on the platform. If a company's website does not meet Google's quality requirements, ads may rank low and appear less frequently in search results. This can make the advertising investment less effective and costly. Some factors that can affect website quality include loading speed, ease of navigation and user experience.
5. Companies with a very limited market If a company has a very limited market, it may not be worth using Google Ads. In other words, there must be a minimum audience to target. If the potential audience is too small, the ads may not reach enough people to be effective. In addition, the cost of advertising may be too high relative to the number of people being reached.
6. Companies without a clear advertising strategy Google Ads requires a clear advertising strategy to be effective. If a company does not have a clear strategy, advertising may not have a clear objective and therefore may not be effective. It is important to consider the advertising strategy before deciding if Google Ads is right for a business.
A marketing agency can advise you to get a clear advertising strategy, this way you will avoid hitting "shots in the air". A company that invests in Google Ads without knowledge, training or advice is like going to the casino, you can bet but the probability of success is too low.
In conclusion, Google Ads is not suitable for all businesses. It is important to consider the above factors before deciding if Google Ads is right for a business. If a business does not meet Google Ads requirements, it may need to consider other online or traditional advertising options to reach its potential audience.
ANOTHER VERY IMPORTANT FACTOR IS THE PROFITABILITY PROVIDED BY A CUSTOMER OR THE PRODUCTION CAPACITY.
In some cases, companies may have a high volume of low-value customers that together generate a significant amount of revenue. In addition, even if the value of each customer is low, if the business has a high volume of customers, it can be profitable to use Google Ads.
However, it is important to keep in mind that the cost of advertising on Google Ads can be high depending on the type of industry, location and keywords used. If customers are of very low value and advertising costs are high, advertising on Google Ads may not be cost effective for the company. In these cases, it may be useful to explore other online or traditional advertising options to reach low-value customers.
Some options include social media advertising, email marketing, advertising on local portals or newspapers. That said, it is possible to add businesses with low-value customers to Google Ads, but it is important to consider advertising costs and potential return on investment before deciding if it is the right advertising strategy for the business. One determining factor is the productive capacity of the company.
That is to say, if the company is at full capacity, or can not cover more customers to be able to offer its service, investing in advertising that serves as a showcase can be even harmful to the company, due to customers that may be left unattended. Contact us, we will help you and solve your doubts. We will give you advice, to find out if Google Ads is a suitable tool for your company.
Adsual will be happy to answer any questions you have, we are here to help you with any questions and we can give you advice on your campaigns.
Contact us and we will get back to you as soon as possible.
Greetings to all, happy week!
