Do you have the feeling that you are spending your money on Google Ads and not getting the desired results? Do you think the problem is Google Ads? Let me tell you that the main problem is the structuring of your campaigns, as long as you have verified that there is a demand for your service in Google.

HOW CAN WE AVOID WASTING MONEY?

The way to optimize campaigns can be key to have an optimal investment in Google Ads advertising. You should keep in mind that if you have done a good market research and you have found that your product or service is in demand in Google, possibly the problem lies in the structuring of your campaigns.

Google Ads year after year increases its advertising revenue, which means that companies that manage their campaigns well are successful thanks to Google advertising. The effectiveness of this type of advertising has a formula that seems simple, but once the right key is pressed, the chances of success with Google advertising is very high.

THE FORMULA TO MAKE YOUR GOOGLE ADS CAMPAIGNS EFFECTIVE

The key is : Appear with the right web page , for the interested target audience. That is, the audience that is interested in a particular service, must have contact with the landing page of that service, and once they click on the ad, everything should be as simple as possible to hire the service in which they are interested.

In the Google Ads platform, there is a metric, on which Google is based to position your ads: Ad Ranking. The Ad Ranking is mainly focused on the user experience. Prospects that navigate within the web, if they have a very good experience, the ranking will be higher, which will help to have greater access to the top search positions in the Google search engine.

Another fundamental parameter within the equation to be able to appear in the first search positions is the CPC or cost per click. So the position of the ad is determined as follows: AD RANKING x CPC = AD POSITION. That is, the combination of both metrics, is what will help you to appear in the top search positions. An optimal ad ranking in addition to a CPC adjusted to the auction, guarantees you to appear in the best positions. It would be useless to have a very high CPC and the user experience within your website is null, you can be sure that Google will penalize you in your results.

WELL-BALANCED CAMPAIGNS ARE WHAT COUNTS

The important thing is that within the equation everything is compensated, Google's work is crucial, but so is that your website is as optimal as possible to offer a good user experience. Google rewards websites that offer a very good user experience. Pay special attention to these metrics, plus the quality of your ad, so that your Google Ads campaigns are effective. If the ad ranking has an inadequate valuation, the CPC will not help your Google Ads to be effective.

The ad ranking and user experience is more important than adjusting the budget in Google. The budget only determines how large your campaigns can be. Raising it will help you to increase the magnitude of your campaigns and have a greater reach.

THE PERFECT CAMPAIGN DOES EXIST

The perfect campaign for us in this case, is one that has a high ad ranking with a budget adjusted to the productive capacity or the results we want to achieve. We work with companies that we have been able to make a very powerful synergy between these two factors, achieving the desired results for these companies.

The main advice we give in this blog is that if you have the feeling that you are not getting the desired results with the campaigns, before modifying the budget, the first step you should take is to improve the ranking of the ad.

HOW CAN WE IMPROVE THE RANKING OF THE AD

There are several options you can focus on to improve the ranking of the ad. The first of these is CTR. Google has a percentage of expected clicks through the performance you have had in previous campaigns.

You should focus on how you can increase your click-through rate. This metric is very important because Google will charge you when they click on the ad, so Google will focus on showing ads that have a higher expected click-through rate.

This tip is very simple to understand, because Google expects to receive revenue for your ads and will give preference to ads that have a higher CTR. Ad titles and descriptions should contain keywords of the service we are offering in Google, to help improve the quality of the ad. It should focus on the user's search term. The description should have additional information to help the user gain trust. In this way, there will be a better connection between the ad and the user.

THE RELEVANCE OF THE ADVERTISEMENT, ANOTHER ASPECT TO BE EMPHASIZED

Another very important tip to improve ad quality is to ensure that your ads are relevant to the search terms that trigger them. Personalize your ad descriptions as directly as possible for your audience, and try to get them to click on the ad that takes them to the most relevant landing page on the website.

A very effective way to improve this parameter is to use ad groups within campaigns. It will help you make a connection with the audience in the most direct way possible. Each ad group should have keywords that are related and relevant to those ads.

For each ad group there must be a specific service. That is, if you are a vehicle mechanic that has an oil change service, and on the other hand a service that is in charge of changing and repairing tires, there should be an ad group for each service. If you create an ad in which these two services mentioned above appear, the quality of the ad will worsen, in addition to having greater difficulty in connecting with your target audience.

YOUR LANDING PAGE PLAYS A KEY ROLE

Another very important point to improve the ranking of the ad is to improve the quality of your landing page. Google values that users enter websites that answer their questions or match the services they are looking for. Google is in charge of offering good results to users who make use of their advertising, they are aware that by controlling the user experience they will offer a better service. Google takes this factor into account because it wants to be the search engine that helps users, giving them the best possible solutions. Because of this, Google is concerned that users receive the best possible help through its search engine. In this way people will always repeat with Google when they need help to know something, whether it is a service or even a place, within the platform. In Adsual we know what strategies we should carry out to avoid your ads to be penalized by a bad ad ranking. If you have any questions, or have any problems with your campaigns, we will be happy to help you achieve your goals.

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