Google Ads strategy for hotels and vacation rentals
Today is a very special day, just on this day begins the summer, a time when hotels and tourism attract as many tourists as possible.
We are aware that the high season has already started several months ago, and that the sooner advertising campaigns start to be well positioned within the high season, the better.
Even so, we have decided to create this blog, for those hotels or accommodations that have Google Ads campaigns, and are not getting the desired results, I hope it will be of great help!
In today's digital age, the hotel industry finds itself in a fierce competition to attract travelers and fill its rooms.
In this scenario, Google Ads has become a powerful tool to promote hotels and accommodations, allowing owners and managers to reach a global audience and increase bookings.
In this article, we will go into detail on some effective strategies to use Google Ads and maximize your results in the hotel industry. Before starting any Google Ads campaign, it is essential to conduct a thorough keyword research.
Identify relevant keywords for your hotel or lodging, considering factors such as location, amenities and unique features your property offers. Use tools such as the Google Ads Keyword Planner to discover new ideas and evaluate search volume and keyword competition.
It is very important that you use geographic targeting when promoting hotels and accommodations. Make sure you target your ads to the right geographic locations, whether it's a city, a country or even a specific radius around your property.
Use keywords with the location included in your ads to attract travelers interested in staying in your area. Also, if the most frequent type of traveler is foreign, make a list with the places of origin to display ads there. We advise you to use this tool : I Search From.
With this tool you will be able to visualize how the ads are displayed in the location you specify, this way you will be able to guide you to make the ads in the most attractive way possible for that location.
Set competitive bids to appear in the top search results and attract travelers interested in alternatives to Booking and Airbnb. Using Google Ads search campaigns allows you to show ads when users search for terms related to hotels and accommodations. Create specific ad groups for each type of room or suite you offer and write compelling ads that highlight the accommodation's most notable features, competitive pricing and special promotions.
Use ad extensions such as site links and callouts to provide additional information and encourage interaction with your ads. In addition, you can use display campaigns to show banner ads on Google partner websites.
Use attractive images of your rooms and amenities to capture the attention of travelers. It is very important to use segmentation by topic or by specifictravel and tourism related websitesto reach your target audience.
Remember that visual quality and relevance are key to generating interest and clicks on your ads. Display campaigns can be useful for remarketing strategies, to remind previous visitors to return to your website and make a booking. Set up remarketing tags on your website to create custom audiences and show ads to these users when they browse other websites or use applications related to the Google network.
You can offer them special promotions, exclusive discounts or remind them of the unique advantages of your property to encourage them to complete a booking. You can offer exclusive discounts or free services, to encourage them to book directly with you instead of using third-party platforms. Remind them of the benefits of staying at your property and emphasize the personalized experience they can enjoy.
Video is an effective, eye-catching way to introduce your hotel or accommodation and generate interest. Use video campaigns on YouTube and the Google network to display engaging ads that highlight the facilities, location and experiences your property has to offer. It can be very useful to include testimonials from satisfied customers or collaborations with influencers to increase credibility and build trust with potential guests.
In fact, several hotels invite influencers to their facilities, and in return they must generate 10 stories a day or more on their social networks using the accommodation's facilities. Establish a clear call to action at the end of the video so that viewers are motivated to book with you directly.
It is essential to track conversions and optimize your Google Ads campaigns. Set up conversion tracking to measure the bookings made through your ads and make adjustments to your strategies based on the data collected. Perform A/B testing to test different ad versions and landing pages, and continually optimize your ad spend to maximize ROI.
Remember to monitor and adjust your Google Ads campaigns regularly to optimize performance and get the best results in terms of direct bookings. By using these strategies, you will be able to compete effectively with Booking and Airbnb by highlighting your strengths and attracting travelers looking for unique experiences.
Google Ads offers a wide range of tools and strategies to effectively promote hotels and accommodations. Keyword research, geographic targeting, search, display, remarketing, video and conversion optimization campaigns are key elements to maximize your bookings and attract more travelers to your property.
Remember to constantly monitor and adjust your campaigns to adapt to the changing demands and preferences of travelers.
If you have any doubts about your Google Ads campaigns, whether you are a hotelier or not, we will be happy to help you make your campaigns effective, or help you in any way we can.
>>Clic aquí para una videollamada de asesoramiento gratuita<<
