Improve the ROI in your Google Ads campaigns and how to make good campaigns.
3 min read
Index:
1st Key words
2º Announcements
3º Segmentation
4th Optimization
5th Follow-up
6º Offers
ROI (return on investment) is a fundamental metric to measure the success of your Google Ads campaigns. In fact, it is the main parameter you should take into account if your goal is to increase sales, see how to optimize and have the highest ROI possible. A high ROI indicates that Google Ads campaigns are generating higher revenue compared to the cost of Google Ads campaigns. So, improving ROI not only translates into increased profits, but also optimizing your advertising budget.
You must take into account that, once you have launched your campaigns and have obtained data that allows you to measure all the parameters correctly, you must take into account the price you pay to get a lead, and the leads you need to get a sale . This step is
fundamental for any business. Let me give you a simple example, if a lead costs you 4€, to close a sale you need an average of 10 leads = 40€, and a sale brings you a net profit of 80€, you know that for every euro invested you earn 2. It is a simple example of an exercise that every business should perform, to optimize to the maximum and to know the profitability of Google Ads campaigns.
Once this profitability exercise is done, there are parameters that you can work on to improve the ROI of your Google Ads campaigns.
In this blog we present some simple tips for your Google Ads campaigns to improve ROI.
Keyword selection and research
Conduct thorough keyword research to identify terms that your potential customers may be searching for. Using tools such as the Google Ads keyword planner is especially useful for finding keywords with high search volume and low competition.
If you are in a very competitive market, and your budget is not very high, try to work with long tail keywords, so that the bidding level is lower and you do not pay high costs for very competitive keywords. As we have already mentioned, if your budget is small, look for low competition keywords, with a lower bid level.
On the other hand, research and incorporate negative keywords, so that your ads do not appear in irrelevant searches. Having negative keywords will help you optimize spend and get clicks that are more targeted and relevant.
Attractive and relevant ads
Write ads that are engaging and relevant to your audience. Use clear calls to action and add CTAs that encourage users to take specific actions, such as "buy now" or "offer today only".
Perform A/B tests, which compare different versions of your ads.
Segmentation and customization
Create custom audiences that are based on user demographics, interests and behaviors. Targeting your ads to specific audiences increases relevance and the likelihood of conversion.
Once you have created good segmentation lists, with data collection, you can create remarketing campaigns, which are shown to those users who have already interacted with your brand or website. It is a simple way to show personalized ads to users who are interested in you, so they are a more tempered audience.
Landing page optimization
This part is one of the most important parts of creating effective Google Ads campaigns. You should always ask yourself: What happens once a user clicks on my ad? Are there clear CTAs? Are there clear calls to action? Is the landing page simple, and easy to follow to move quickly to purchase or contact?
You must ensure that the landing page is fully related to the ad content. Relevance between the ad and the landing page improves the user experience, increasing the conversion rate.
On the other hand, in addition to the relevance, the landing page must be optimized, with a good loading speed, because a very slow loading can lead to more abandonments. In addition, it is important that the design and adaptability are as professional as possible.
Having a fully optimized landing page will also help you to have a higher level of quality of your ads, so the CPC will be even cheaper, and Google will help you to appear in the first positions in a more optimal and affordable way.
Conversion tracking and analysis
Set up conversion tracking in Google Ads, to measure the valuable actions users take after clicking on your ads, such as purchases, registrations, or calls. Analyzing these metrics will help you optimize your Google Ads account more accurately.
Use tools that help you measure more advanced metrics, such as Google Analytics. This way you will get a more detailed view of user behavior and performance of your campaigns. Identify areas for improvement and implement strategies to help improve these areas.
Adjust offers and budget
Consider using automated Google Ads offers, such as CPA targeting or maximizing conversions. These types of strategies can be implemented over time, once you have obtained considerable data. This is because these bids are semi-automated, so Google needs data to be able to work in a more optimal way.
On the other hand, you should regularly adjust your budget to ensure that you are investing in the most effective campaigns and keywords. Disable ad groups that are not performing well, generating cost without conversions, and focus the budget on more effective ad groups.
Improving the ROI of your Google Ads campaigns requires a symbiosis of well-planned strategies and continuous optimization, from keyword research to audience personalization and improving the landing page experience. You need to keep an eye on the data and set your strategies for changes that will lead your campaigns on the road to success.
By implementing these strategies, you will maximize the performance of your Google Ads campaigns, making every euro invested work effectively to achieve your digital marketing goals.
We hope you enjoyed this blog, if you liked it and you have any questions, please contact us, it will be a pleasure to help you!
We wish you every success in your marketing adventure!
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