Best times to post ads on Facebook and Instagram - 2024 Guide.
2 min of reading
Index:
1º Why is it important?
2º Influencing factors
3º The best hours
4º Considerations
Social networks play an important role in the marketing strategy of any company or even individual who decides to work on their personal brand. Instagram and Facebook are two of the most used social networks on the planet.
To maximize the reach and engagement of posts on Meta Ads networks, it is very important to understand when is the most appropriate time to upload and share content.
In this blog we will talk about what are the best times to upload posts to Facebook and Instagram, and why it is important to post at the most optimal time.
Why is it important to publish at the right time?
Increased visibility: If you post when your community or audience is most active, your posts tend to improve their chances of appearing in your followers' feeds.
2. Improve engagement: Posts that are shared at optimal times can receive more likes, comments and interaction.
3. Increases web traffic: Higher engagement on social networks can translate into a higher number of visits to your website or online store.
4. Optimizes ad performance: For those who invest in advertising, publishing at strategic times can improve campaign performance.
What factors influence the best time to publish?
Several variables can affect the best time to post on Instagram and Facebook, including:
Time zone of your audience: If your audience is dispersed in different time zones, it is essential to consider this in your posting strategy. If you are an influencer from Spain, and part of your followers are from Latin America, consider posting in the evenings, choosing an active schedule in both time zones.
2. Habits of your audience: Understanding when your audience is most active is paramount to creating posting strategies. This can help you determine the best times to post.
Type of content: Some types of content may work better at certain times of the day, or even of the week.
4. Competition: Analyzing when your competitors are publishing can give you a competitive advantage.
Best times to post on Instagram and Facebook
Instagram is a social network that prioritizes attractive and high quality content. In other words, it is important to have a very good device or camera to create publications, or in other words, if your cell phone is "regular", with a poor quality camera, Instagram will not prioritize your publications.
Instagram is designed to show recent posts to users, which makes the timing of the post crucial for visibility and engagement. Instagram is a visual platform that prioritizes engaging, high-quality content. The network is designed to show recent posts to users, which makes the time of publication crucial for visibility and engagement.
On the other hand, Facebook is a more versatile social network, with a participation of users of a less young age. On Facebook there are publications with a different type of format, and the copy is very interesting in this social network. News or informative content is more optimal for this social network. Next, we will go into detail about the best times to post on both social networks.
Here's a list of the best times to post on Instagram and Facebook: Optimal general hours:
1. Weekdays (Monday to Friday)
Morning from 6.00 a.m. to 9:00 a.m.
Noon from 11:00 a.m. to 1:00 p.m.
Afternoon/evening from 5:00 p.m. to 7:00 p.m.
Saturdays and Sundays
Mornings from 9:00 a.m. to 11:00 a.m.
Noon from 12:00 p.m. to 2:00 p.m.
Afternoon from 5:00 p.m. to 7:00 p.m.
These times are the most effective because they coincide with the times when people check their phones: when they wake up, during breakfast in the middle of the morning, and even after work. As we discussed in the previous paragraphs, more variables come into play, such as the time zone of your audience and even the type of market you are in.
Days of the week
Monday: Start of the work week, people usually check their social networks to catch up.
Wednesday: mid-week, so it is common to see an increase in the use of social networks. Thursday: As the weekend approaches, engagement tends to increase on Thursdays. Sunday: It is the day of rest for many, so the time spent on social networks increases .
Specific considerations
If the public is young, between 18 and 29 years old, they tend to be more active in the afternoon and evening. Adult audiences, between 30 and 49 years old, prefer earlier hours and midday. Older audiences prefer to use social networks earlier in the morning. And for example, if the sector is a visual industry, such as fashion or beauty, the best times to post tend to be midday and afternoon.
In addition, there are scheduling tools, such as Hootsuite or Buffer, that allow you to schedule posts on multiple platforms and also analyze the performance of your posts more comprehensively.
Determining the best times and days to post on Instagram and Facebook can make all the difference in your digital marketing strategy. Use scheduling and analytics tools to optimize your efforts and don't hesitate to experiment with your audience to find the best times to maximize your reach and engagement. With the right strategy, you can take full advantage of the power of social media to connect more effectively with your audience.
I hope this guide will help you to share publications at the most optimal times that will bring you the best possible results.
>>Clic aquí para una videollamada de asesoramiento gratuita<<
