Should you be using TikTok in 2024? Everything you don't know yet
2 Minutes of reading
Hello everyone. We are writing this blog for those people who have a business, and have asked themselves this question countless times. As we all know, nowadays there are two types of companies: those who jump on the technology boat and those who have not yet decided to embark on their journey.
Regarding the companies that we mentioned as the second option and have not yet decided to embark on the digital world, only those that are 20 years old or more and have maintained a loyal clientele for their products or services survive. Obviously, this is an advantage.
If we are talking about new companies, the answer is simple: either you are in the digital world, or nobody is going to know you. Social networks are one of the tools that anyone has available, which can be used to give visibility and make your company known.
In this blog we are going to talk about a social network that we like a lot, and of course it is here to stay: TikTok. This platform is unique in terms of the possibilities it offers to companies, but is TikTok a useful tool for your company?
TikTok is a social network that is very popular for its short and entertaining videos. In fact, it is one of the most addictive platforms out there. Users can spend hours watching videos automatically, simply by scrolling. The social network has no limit and of course, we know a lot of users who spend hours and hours on the social network, hardly noticing the time.
As a tool for your company, yes, it is very useful. Young people are immersed in this social network, so it is a very interesting platform to capture the attention of the younger audience.
Advantages of TikTok for businesses
Organic reach: In TikTok we have the platform with the highest organic reach. For Instagram and Facebook users, you will remember that several years ago, the reach of accounts organically was very high, until over time they gave more priority to accounts that invested in advertising.
TikTok is the platform where you can organically reach thousands or millions of users, and create videos that go viral. Imagine the amount of users that can see you if you are able to create content that reaches millions of people, surely many can be potential customers.
Connect with the young audience: Generation Z and Millennials are very recurrent users of the TkTok social network. If these demographics are within your target market, it is very interesting to create content for TikTok. You will most likely capture the attention of these generations, as long as the content is engaging. Connecting with the Young Audience: TikTok is popular among Generation Z and Millennials. If these demographics are part of your target market, TikTok can be a valuable platform to connect with them.
Innovative advertising: TikTok offers different unique advertising formats, which allow brands a very innovative contact with the audience. A very effective format is the Hashtag Challenges, in which users are invited to create content focused on a specific topic. On the other hand, TikTok Ads offers very precise audience segmentation, helping advertising campaigns to be very effective and personalized.
Considerations before joining TikTok
Creative Resources: Creativity plays a key role in your TikTok social network journey. It is important to create original content that focuses on attracting or inspiring your target audience. It's all about capturing their attention, and if you'll allow us to give you a tip, don't focus on selling a product, focus on providing valuable content.
Perseverance: As in any social network, perseverance is key to strengthen the connection and engagement with your target audience, and of course to work on growing your audience.
Understand TikTok: Before creating your business account or uploading content, it is advisable to understand the platform. Create an account in which you research the market, and how companies work or create content within this platform. Researching TikTok can help you create a more effective content creation strategy.
Conclusion
The opportunity TikTok offers for companies to connect with their audience is enormous. It is important to adapt to a dynamic and creative approach, so investing in resources to help create engaging and original content is critical. In fact, if you are short on time, if you have researched that your audience is on TikTok, it can be a very good idea to hire content creators who can help you with your TikTok account.
We advise you to have a clear and consistent strategy to take full advantage of the potential offered by TikTok.
Are you ready to take the leap and start your journey at TikTok?
We hope we have solved your doubts and that you take your digital strategy to the next level, see you soon.
