Information has become one of the most valuable and impactful resources in our lives. With the advent of the Internet several decades ago, we live in an increasingly globalized world, where information crosses borders in a matter of seconds. If we want, we can see information from practically any country in the world, and learn about information that was unthinkable before. It is logical to think that in addition to being in a stage of very significant technological advances, we are in an era of information. 

Search engines are the main source of how we access information. Up to now and even at this particular moment, Google stands out as the number one search engine, and the most used website in the world. But Google's days may be over in a few months (I don't think it's over by a long shot). A gigantic revolution and innovation is coming from Open AI, and its new search engine SearchGPT. 

This search engine will change the way we interact with web information. What about digital marketing? 

What is SearchGPT? 

SearchGPT in an artificial intelligence-driven search engine, which is still in a prototype phase. It will leverage language models developed by OpenAI. However, SeachGPT is not simply a common search tool. It is a pure revolution that is designed to understand questions more accurately and respond with relevant information, all while integrating the ability to automatically cite verifiable sources. In this way, users get answers and the option to dig deeper into the data with links to the original sources. 

What are the salient features? 

Continuous and natural conversation 

One of the most interesting innovations of this search engine is its ability to sustain a continuous dialogue. Users can ask initial questions and continue with their follow-up queries without the need to rephrase the entire context. This can make a difference from conventional search engines, which often require several separate searches to arrive at the complete answer.

One of SearchGPT's most interesting innovations is its ability to sustain an ongoing dialog. Users can ask initial questions and follow up with follow-up queries without the need to rephrase the entire context. This marks a departure from traditional search engines, which often require several separate searches to arrive at the complete answer. 

2. Focus on transparency 

SearchGPT not only focuses on efficiency, but also on ethics. The platform has been designed with a focus on collaboration with content creators and publishers. This means that answers are not simply synthesized, but also respect copyrights by citing sources directly. 

3. Simple user interface 

The user experience is another facet in which this search engine excels. The interface is clean, simple and intuitive to use, allowing anyone to use the platform without complications. 

In addition, it is not only limited to text format, but can also display images or videos, thus offering a broader experience. 

How does it work? 

Unlike conventional search engines, which send links based on relevance algorithms, SearchGPT works through deep understanding of natural language. When a user makes a query, the artificial intelligence analyzes the keywords, and is also able to interpret the context to provide more complex and useful answers. This approach is more advanced, allowing for much more accurate information tailored to what is actually being searched for. Another key functionality will be the ability to offer summaries by providing a preview of the content. 

Advantages 

Search GPT has the potential to save users valuable time. By better understanding the context of queries, it can provide faster and more accurate answers. This means fewer repetitive searches and a smoother, more efficient search experience. 

In addition, the fact of citing authors or reliable sources gives added value to verify the credibility of the information provided.

Another aspect to consider is SearchGPT's commitment to promoting original content. This benefits creators who see their work properly cited, giving users direct access to the source of information. 

Challenges 

One of OpenAI's main concerns is how to maintain the balance between speed and comprehensiveness of its responses. Collaboration with publishers and content creators will also need to be carefully managed to ensure that the benefit is mutual and sustainable over the long term. 

Another challenge is public perception. Artificial intelligence can help get quick answers, but there is a concern about whether users will be able to adequately discern between AI-generated information and quality content that comes from trusted sources. 

SearchGPT is a technological breakthrough that may redefine the way we search the web. Its ability to provide fast and accurate responses and its focus on transparency are a step forward in the evolution of search engines. It is still in the prototype phase, but the potential of this tool is clear. 

If SearchGPT manages to overcome the challenges ahead, it is very likely to become one of the most influential search platforms in the world in the near future. It will likely be a before and after in how we access and manage information online. 

On the other hand, what will become of SEO and SEM? What will be Google's reaction to this titan that can shake the hegemony of a giant such as Google?