Neuromarketing Strategies in Supermarkets
Have you ever noticed when you enter a supermarket that you feel like buying everything?
This type of thinking stems from the neuromarketing strategies of supermarkets. In this article we reveal the "tricks" used that influence us to buy more.
Supermarkets use tactics to attract customers and even get those customers to buy as many items as possible without needing them.
A clear strategy that is repeated in most of these establishments is the distribution of basic products, such as eggs or bread. They generally place them as far away as possible, so that the customer who enters to buy has to go through the whole supermarket and thus see other types of products that he/she does not really need but possibly buys some of them. On the other hand, this strategy will make you spend more time in the supermarket.
Even so, some supermarkets or even hypermarkets that have a larger store, change the location of these basic products so that a customer does not know for sure where they are. In this way, the customer, besides spending more time in the store, will have to walk around a little bit more and will be able to see many more products.
Psychological pricing tactics are very important to make a product appear cheaper. It is very common to see products or services whose last figure is 9, to make it seem more affordable and thus the customer buys these products more easily.
Offers, promotions and discounts are an addition to this type of neuromarketing techniques. Offering a 3x2 or discount for the purchase of different items makes customers buy more products and get several packs of a certain product. It is a way to sell more products in a very simple way.
When it is time to pay at the cash register, they place more items, usually gum or candy so that you keep buying impulsively. They also place items for children because it is a place where there is usually a certain waiting time and so the child has time to take an item and compromise the parents.
Have any of you heard a child cry in a supermarket? It's a bit common when the parent tells the child that he/she won't buy the item.
Finally, lighting and music play an important role, because they create the ambience of the supermarket. Music can influence our mood. There are usually no windows at all, being very bright places so that you don't really have a feeling of dusk or have a lesser notion of time.
I hope that by reading this article you do not fall into the trap or strategies of supermarkets and buy only what you need.
