The new Super Mario movie has had an innovative way of marketing a video game, or a major company like Nintendo. Universal, with the collaboration of Nintendo, are marketing at an extreme level, which of course is working in an unbeatable way.

This project is made up of a company that has created classic games, with a great reputation worldwide, and another company that has produced blockbuster movies.

The result: a very ambitious project.

The film is aimed at a very broad audience. Obviously it is very important that the production, in addition to knowing the project, knows the target audience very well. It is a film that, in addition to focusing on children, is aimed at all the people who have grown up with the Mario franchise, because of all the details that the film offers related to video games.

People who have consumed this type of video games, know very well the details that appear in the scenes of the movie, making it very striking and capturing the attention of viewers. The fact of transmitting the essence of the games to the movie has brought an added value, making the chances of success much higher. The Gamer community is, of course, one of the target audiences for this film.

These kinds of details show that both Universal and Nintendo are working together to make the project a success. This cooperative work is projecting a very high level of revenue, with approximately 830 million in sales.

The synergy between Nintendo and Universal goes beyond this movie, it could be said that they are mutually cooperating to grow together. Universal installed the Super Nintendo World parks, specifically in Osaka (Japan), and another one in Orlando.

The movie will of course create more interest in these types of parks, which will have a higher turnover, and even the other way around; that is, the parks will increase interest in the movie.

The parks have been opened in the last year, so the release of the movie has come at the most opportune time possible, creating very powerful marketing as just mentioned. In addition, Nintendo products such as consoles will have a higher turnover, due to the increased interest, thanks to the movie, from consumers.

Another very good strategy, making us see that every last detail is taken care of, is the choice of the actors, who are very well liked by the audience. This type of strategy has worked perfectly with other types of movies, which have made the audience increase considerably thanks to the actors who acted in it.

FIGURES:

This impressive strategy has resulted in a total gross of: 871 million dollars (as of April 25, 2023). Being a worldwide box office success

With a budget of $100 million, we can estimate that the marketing investment made to promote the film in different media ranges between $10 million and $20 million.

Another point is McDonald's, promoting the movie through Happy Meal menus, giving away toys from the movie.

In short, in this production we see the cooperation of very important companies worldwide, which are setting a trend through very aggressive marketing. This obviously results in a higher level of income for all the companies.

This type of synergies can help to make different businesses more profitable, as long as they cooperate with full knowledge of the project in common, and knowing with certainty the target audience.

It is clear that a good investment in marketing, accompanied by a spectacular strategy, produces good results on a large scale.

Happy week to all!