What you need to know to make YouTube ads - Guide 2024
2 min of reading
Index:
1st Is it for all companies?
2º YouTube vs Television
3º Tips for advertising
YouTube is one of the most powerful platforms for advertising today. With over 2 billion monthly active users, it is the second most visited website in the world, behind only Google. By occupying this position in the ranking, YouTube becomes an ideal platform for many brands (more and more, and increasingly recognized brands), choose to invest in ads on this platform, even preferring it to advertise on TV.
In this blog we will talk about whether YouTube advertising is suitable for everyone, how YouTube is unseating television, and even give some practical tips if you intend to advertise on YouTube.
Is YouTube suitable for all advertisers?
Absolutely, yes. YouTube advertising is suitable for all types of businesses. Be careful, it is important to review your approach, because if your idea is to make your business known locally, we recommend you to use other media.
Getting back to the point, YouTube advertising can bring very effective results for both small businesses and even large corporations. Google's data integration plays a key role when choosing the YouTube Ads platform. Audience targeting, the ability to target ads to a specific audience, channels to advertise on, etc., make YouTube play a very important role in today's advertising world.
Imagine that your company offers gastronomy products, well, you can choose to advertise to people who are interested in gastronomy, and even on channels dedicated to it, such as recipe channels or cooking courses.
YouTube Ads is a versatile and effective platform for various marketing strategies, making it a very powerful platform for companies that choose to advertise by creating comprehensive marketing strategies.
Has YouTube ousted television?
The preference of young people for YouTube over traditional television is evident. According to a study conducted by Cultture, 72% of young people between 18 and 35 years old consume more content from YouTube than from TV. This trend is due to the fact that YouTube offers flexibility and personalization when it comes to offering relevant content to the user, allowing them to watch videos on demand anytime, anywhere. For brands, this is a great opportunity to capture the attention of an audience that is increasingly disengaging from traditional media.
This is in terms of users who consume TV, but what about advertisers?
YouTube, being a platform where large and small companies can advertise, with room for everyone, has become a preferred tool for a large number of companies, in terms of advertising investment.
As we mentioned in the previous point, the personalization, segmentation, and configuration of ads allows the creation of marketing strategies that are much more complete and effective. The difference in these points is key, yet there is an even more remarkable difference between TV and YouTube, when it comes to launching advertising, and that is measuring ROI (return on investment).
This means that if we invest a million euros in television, it is impossible to measure the impact of that ad, let alone know how much return on advertising investment it has given us. However, on Youtube, investing the same million, we can know much more data, and even know how many people have bought the ad we have launched on the platform.
Tips to advertise on Youtube
Here are some tips for you to launch advertising campaigns on Youtube Ads effectively:
Define the campaign objective and strategy: Before launching a campaign, it is essential to define the objective and strategy based on your audience. If you are an automotive company, target your ads to an audience interested in that sector, and even launch the ads on automotive-related channels.
2. Create a Google Ads account: Once you have your objective clear and your strategy designed, create a Google Ads account and select the type of campaign that best suits your needs. On YouTube there are several types of ads that you can launch. Investigate which one can best suit your needs.
3. Choose the type of video ad: Opt for a customized video campaign, with ads that can be skipped. This way you will maximize the impact you can have with the ads. It is important to focus on capturing the attention of the user you want to attract.
4. Establish the budget and parameters of the campaign: Defining the budget, duration, location, language, etc., is fundamental to create a solid strategy that will help you meet your objectives.
5. Select the type of device: Decide on which device you want to advertise, setting a frequency limit and schedule for displaying ads.
6. Create the ad group and select targeting: Set up your ad group and select relevant keywords, topics and locations that target your specific audience.
7. Upload your ad to YouTube: Create the video ad, upload it to YouTube and include a catchy title, description, URL and clear call to action.
8. Launch the campaign and monitor the results: Once the campaign is launched, it is crucial to monitor the results to make adjustments and optimize the campaign as needed.
Bottom line, YouTube offers a robust platform for digital advertising, allowing brands to reach targeted audiences with personalized and effective ads. With the right strategy and a focus on optimizing ads, businesses can take full advantage of the opportunities YouTube offers to further their marketing goals.
If you have doubts about which platform to choose to advertise on, or about which strategy is more effective to advertise on YouTube Ads, you can contact us for a free 30-minute initial consultation, in which we will help you take the first steps to advertise on YouTube, or with your digital marketing strategy.
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