What is Remarketing, what is it and why is it so profitable?
If you have a company, we have a gift for you at the end of the blog
To begin with, remarketing is a technique used to show our product or service to prospects who already know us, and also have interacted with our website or have visited us. These are users who belong to a database of your company, for having left some data or through a cookie, and even email.
Remarketing has certain steps to be carried out. The first step is when the prospect browses our website, or some other means. When browsing our website, either you have left your contact information, such as your phone or email, or we have inserted a cookie in your computer to know that you have browsed our website.
Once these steps have been taken, using this data we can launch a remarketing campaign, which can be through Display or Discovery, and even through email. Remarketing campaigns have evolved a lot since they started until today. Nowadays, Google's intelligence is more sophisticated to show more specific products to users who have visited those products.
To give an example, not long ago, I was browsing a web page, looking for an Iphone cell phone, there were many other models and even other items. Well, when I left that page and entered other pages, the remarketing ads that appeared to me were exclusively for Iphone terminals, there was not even a Samsung terminal, for example. In addition, I did not see other items, such as computers or smart watches, among other items sold on this website.
In the past, remarketing was not as targeted. That is, the ads were much more linear and with a smaller amount of information to get to show the targeted items. Currently, being much more targeted, remarketing has clearly increased its conversion rate. To implement remarketing campaigns, they can be done from different platforms, being Google, Meta Ads or even by Email.
The key to create remarketing ads is the database that we ourselves must create to know and know who our audience is, that is, users who know our product or have interacted on our website.
We can create different lists, for example people who have left a product in the shopping cart, people who have visited our website 5 times and even people who have already purchased from our website. The more lists that we have that narrow down our audience, the easier it will be to perform a more effective remarketing.
This type of segmentation can help us more efficiently to know whether we offer a static or dynamic type of remarketing to an audience. In short, in order to be successful, the more lists we have and the more targeted they are, the more likely we are to be able to carry out more effective remarketing. We must make sure that the lists are not too small, so as not to have a negative impact on these audiences.
If we overdo it, we can create rejection towards our article or service, ending up declining the sale to the prospects that we are showing these ads. In order to avoid the above mentioned, we must control the number of times we impact on users. This way we can have a better control of saturation towards the prospects. If we impact in a very obsessive way or having very high numbers, most likely the conversion rate will be very low. The most important thing is to test to see how your audience responds to remarketing ads.
Performing these tests will help you better control your audience and help you learn how to avoid saturating the users in your database. Measuring data is essential to have a comprehensive control of your campaigns and how users interact with the ads. Remarketing has a high response rate, because users already know you, have already interacted with your product, and most importantly, have or show interest in your product or service. These metrics are very important when implementing remarketing campaigns.
These are very objective data that will give you information on how the user interacts with your product or service. Currently, remarketing continues to be a widely used strategy in digital marketing. Many companies and advertisers take advantage of this tactic to maximize the return on advertising investment and improve the effectiveness of their campaigns.
However, it is important to be aware of privacy and data protection regulations in different countries and adapt remarketing practices to comply with these regulations. It is important to mention that the field of digital marketing is constantly evolving, and new strategies and approaches may emerge over time.
PROFITABILITY
Being personalized ads shown to an audience that has a certain interest in buying from you and not launching an ad from 0 to "strangers"... Conversion rates are quite high, reaching 20% in some cases. Besides being not as expensive as other ads, since the audience is smaller and more specific. The purchase process is faster, since it is an ad to "remind" those who are willing to buy from you, to do it and not to convince them from 0, without knowing you.
This type of campaigns can be carried out in almost all platforms, the most efficient being Google Ads as it is much more accurate and with more configurations that will lead to success compared to other marketing platforms. With Google Ads, you will achieve a higher conversion rate.
If we talk about the most profitable, we will give the crown to Email Marketing. Besides the fact that it can be automated, it is the cheapest to use. It does not have a conventional conversion rate as big as Google, but it is another cheaper option and the most used by companies.
Although many times, cheap is expensive, because when you lower that conversion rate... depending on the type of business you have, you may be more interested in Email Marketing or Google Ads. Or well, we also like unbeatable marketing structures, so it is even better to promote both at the same time.
We handle both marketing models.
It is advisable to keep updated on the latest trends and best practices in digital marketing to make the most of the opportunities available.
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