Create Landing Pages that work for your advertising
Today we are going to talk about a very important element that is fundamental to have a good marketing strategy, and that is the Landing Page or Landing Pages.
We can have very well written, segmented and targeted ads, but if they land on a Landing Page that is not at the same level , the ability to obtain a sale can be very reduced.
These pages must meet certain requirements for Google to allow you to get good results. Speed and user experience are very important parameters that your website must meet in order to be placed in higher positions. If your website offers a bad user experience, Google will place you in lower positions when you are paying or investing in their advertising.
A Landing page can have several elements, such as a call-to-action button, a form or even an access to an easy purchase of any item or service.
The benefits of acquiring the service or product must be clearly defined on the landing page. You can also include the features of the product, but it is more advisable to put the benefits and in the background the features.
The title of what you sell or offer should be visible on the page, which should not be too long, the steps that the customer must follow to buy should be the minimum and in a very simple way. The easier it is for a customer to buy, the easier it will be to obtain a higher conversion rate or a higher number of sales.
The call to action button should be very visible and static on the landing pages, that is, it should not be visible only in one place, but in several locations so that the prospect can access the button more easily.
Contact points such as a form should also include a contact button, such as the WhatsApp button, so that the customer has several ways to contact you. One way to increase your conversion rate is to have a fully professional design of your landing pages.
If a customer enters your website after clicking on your ad and what he sees is a real mess, it is very likely that the purchase will not be made. Colors, their contrasts and typography can influence a prospect to make the decision to buy from you or not.
Putting reviews of our customers using our products or services on our landing pages is of vital importance, because it increases the confidence in that prospect. In this way we positively influence a prospect who is in a temperate or more pensive phase.
Seeing people or customers enjoying the service or product and the benefits it offers will help you increase your conversion rate considerably.
ALSO
Page speed is critical. If a person clicks on your ad, and the page takes longer to load than it should, it is very likely that the customer will become impatient and you will lose a sale. You have to have the page optimized in the best possible way, and I would even say that you should not skimp on hiring a good professional so that your web page has a loading speed to compete in the market.
Be careful with loading heavy images. The server or hosting you should choose must be optimal and also not overload the landing pages with plugins that can also slow down the loading and worsen the user experience.
I leave here a very useful tool to check the loading speed and user experience and user experience : https://pagespeed.web.dev/?hl=es
In this link you can check the loading speed of your website, user experience and even other very important and interesting metrics for your website such as SEO.
I invite you to analyze your website and the websites of your competitors to see where it is possible to improve or if our website can really compete in the market.
In addition to being able to see all these metrics, it will offer you many recommendations if your website is underperforming. You can put these tips into practice and see if the performance has improved.
In Google Ads there is a section that allows you to analyze how the landing pages you are offering in your campaigns are performing, seeing that the ones with the highest CTR are the ones that perform the best.
In Adsual we offer web consulting and help you to improve the experience of users entering your website, to help you get more sales and scale your business.
Happy week everyone!!! :)
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