Why aren't my Google Ads campaigns working?
This question has been very frequently asked by several people around us who have started using Google Ads, and have not obtained the desired results.
In this blog we are going to unveil the reason why your Google campaigns are not effective:
A few weeks ago, a good friend called me and asked me why his campaigns were not working. He was indeed getting clicks, he got an increase in visits, but they certainly weren't visits that increased conversions, let alone sales.
Obviously having this situation after making an investment is a bad taste for anyone. The first thing to check is our campaigns, their configuration and the way the structure is set up.
The structure must be specific for each type of service. For example, if you are an architect selling new construction plans and renovation plans, it is important to have a specific ad for each service.
This way we will get those services to reach potential clients who really need them. The fact that you are an architect is not going to help you show up in Google to prospects who really need a renovation plan if you are offering new construction plans.
That said, it is very important that you separate your ads and campaigns into blocks, it will help you to have a higher CTR. Another very important point is the keywords or the matches we choose for them.
Choosing the right keyword matches will help you appear in searches that are relevant to your potential customers.
When the key matches are not correct, you will receive clicks from people who are looking for a service or product very similar to yours, but it is not really the one they are looking for. This will make your campaigns have a higher cost having a lower ROI or return on investment, because Google will charge you for those clicks that later do not convert.
The important thing is to focus on words or terms that have the closest possible resemblance to the product or service you offer.
The part of the ads is key, it is the first contact that we are going to create with our customers when they are searching for our service in Google. The relationship between what we communicate or the wording of the ad and what appears to the customer is essential to convert or get sales.
You have to create attractive ads, which primarily communicate the benefits of getting your service, and even invite your customers with a call to action, putting a phone, email or contact form in the ad itself. These elements can help make your ads more attractive.
For the moment, we have talked about the intrinsic factors of the Google Ads platform, because of which it is possible that your advertising campaigns do not work.
However, there is an extrinsic factor that we must take into account, with vital importance: The web page or landing page that your customer lands on.
You must know what is happening when a customer clicks on your ad. The web page is where they are going to make the purchase, so the easier you make the sale to the customer, the higher conversion rate you can get.
I advise you that, when a customer clicks on an ad, it is important that the prospect accesses the sales click, for that specific product.
Put yourself for a moment in the customer's shoes, imagine that you are searching on Google for kitchens, to renovate or change your kitchen, and suddenly when you click on the ad, kitchens, bathrooms, etc. appear.
It is likely that when you see products that you are not looking for, you will click back to look for a more specific ad. The web design must be attractive so that your customer feels comfortable browsing your website, as well as inspire confidence.
Do not hesitate to contact professionals so that your website is optimized in the best possible way, in all aspects. Your website is your store, where your customers are going to buy from you.
Can you imagine entering a greengrocer's shop and finding the place in disarray, without harmony between products and even appreciating that there is dirt?
I'm sure you would run out of that store, and go somewhere else. The same thing happens with websites, if a customer enters your website and everything is messy and without coherence, he will obviously leave in search of another website that inspires him more confidence.
And finally, and I would say the most important issue: your product or service.
The product or service must be good, it must solve a problem. It is useless to have campaigns with too much investment, and a website that is the most beautiful in the world, if your service is not of quality or does not meet the needs of your customers.
You must ensure that your product is of quality, study customer satisfaction, a good product will help you to have a good profitability. A very important sales funnel and with a very high reliability, is when you get a customer thanks to a friend who has purchased your services, who has solved his problem, and comes by recommendation.
At this point, the order to have a very high profitability must be as follows:
1ST GOOD PRODUCT OR SERVICE
2ND WEBSITE OPTIMIZED IN THE BEST POSSIBLE WAY
3º EFFECTIVE MARKETING CAMPAIGNS
Adsual will be happy to answer any questions you have, we are here to help you with any questions and we can give you advice on your campaigns.
Contact us and we will get back to you as soon as possible.
Greetings to all, happy week!