Email Marketing: Top 5 best mailing tools

3 min read

Index:

1st Brevo

2nd Klaviyo

3º Mailchimp

4th ActiveCampaing

5. GetResponse

Digital marketing has evolved in recent years in an overwhelming way, and surely a greater revolution awaits us with the arrival of AI, and even new search engines such as Search GPT. Today, we are in October 2024, and one marketing strategy that remains one of the most powerful, without a doubt, is email marketing. 

Email marketing can encompass different strategies, such as newsletters, automated mailings, customer loyalty and even resales. A good use of this strategy can determine the digital marketing success of a company, so choosing the right tool is essential to approach the strategy in the most appropriate way possible. 

Today we are going to explore tools such as Brevo, Klaviyo, Mailchimp, ActiveCampaign and Get Response. These platforms are for us 5 of the best suited to optimize your campaigns, and you will also be able to perform key tasks, improving the segmentation of your audience. This way you will be able to measure the impact of your marketing efforts. 

Are you ready to find out which tool is best for you? 

1. Brevo 

Brevo is a tool that has managed to carve a niche for itself in the world of email marketing. It has a multichannel approach, being able to manage email campaigns, as well as SMS, live chat and even CRM. It is an all-in-one solution. 

Features 

Intelligent automation: The platform allows you to create automated workflows, tailored to user behavior. If someone visits a specific website or abandons a shopping cart, you can set up automated emails to remind them of the interest. 

Dynamic segmentation: Brevo facilitates the creation of dynamic lists, allowing users to be automatically grouped according to their behavior, previous actions or specific characteristics. 

3. Multichannel: You are not only limited to email, you can send SMS campaigns, live chat and manage the CRM from a single interface. 

4. Advanced reporting: You can get a detailed breakdown of your campaigns, such as real-time analytics, including open rates, clicks, conversions and more. 

Advantages

It has a free plan, being able to send daily emails for free to a certain number of users. It is easy to use and intuitive, even friendly for people who have no marketing experience. Besides the multichannel integration, being able to send combined SMS or online chat campaigns. 

Disadvantages 

The free plan is very generous, but obviously has limitations. Features such as unlimited email sending or full automation are only available in the paid plans. 

Klaviyo 

One of the best options if you have an ecommerce or are planning to create one, Klaviyo is an ideal platform that you should not overlook. It has a specific design for online stores, and offers a set of very advanced segmentation and customization tools, which makes it a favorite of large and medium ecommerce. 

Features 

Behavioral Automation: Klaviyo allows you to set up automated emails that are triggered based on specific actions, such as cart abandonment, first purchase or lack of customer activity. 

2. Segmentation : You can segment your customers according to data obtained, such as their purchase history, their browsing behavior on your website, and also make integrations with your previous campaigns. 

3. Ecommerce integrations: Klaviyo easily integrates with platforms such as Shopify, Magento and WooCommerce, allowing you to manage your campaigns directly from your online store. 

4. Real-time reporting and analysis: A great advantage of Klaviyo is its real-time analysis capabilities, allowing you to make faster decisions about your email marketing campaigns. 

Advantages 

Campaigns can be highly personalized, through the automatic flows that can be created from the platform. This can help to achieve a higher number of conversions. In addition, the seamless integration with Ecommerce is of great help, making Klaviyo automatically extract customer data to personalize mailings.

electronic. Advanced automation is another key feature of this great email marketing platform, 

Disadvantages 

The cost can be a bit higher compared to other email marketing tools, and it also requires a bit more experience to get the most out of Klaviyo. 

3. Mailchimp 

Mailchimp is probably one of the most recognized names in the world of email marketing. It is one of the most favored choices of many businesses and entrepreneurs thanks to its easy access, intuitive interface and a generous offering of features in its free plan. 

Features 

1. Email templates: Mailchimp offers a variety of templates that you can easily customize, which is ideal for those with no design experience. 

2. Marketing Automation: Although not as advanced as Klaviyo or Brevo, Mailchimp allows you to set up basic automations, such as welcome emails, or abandoned cart reminders. 

Audience segmentation: Mailchimp allows you to divide your lists into specific segments to send targeted campaigns in an effective way. 

4. Integrations: From ecommerce to CRM, you can connect Mailchimp with a host of tools to facilitate your workflow. 

Advantages 

Mailchimp's free plan allows you to manage up to 2000 contacts and send 10000 emails per month, making it ideal for small businesses. Using the tool is simple and intuitive, even for those who have no experience with email marketing. 

Another major advantage is the integrations with external applications. Disadvantages

The features of the free plan are limited, and as the contact list grows, costs can increase rapidly. 

4. ActiveCampaign 

ActiveCampaign offers an end-to-end solution that combines email marketing with sales automation and provides customer relationship management with your CRM. ActiveCampaign is an ideal tool for medium to large companies that need more than just sending emails. 

Features 

1. Custom Automation: ActiveCampaign allows you to design highly detailed automated workflows based on user behavior, previous interactions and more. 

2. Integrated CRM: The platform includes a CRM that allows you to manage your sales and customer relationships from one place. 

Advanced segmentation: ActiveCampaign segmentation allows you to send highly personalized messages to each customer. 

4. Advanced Reporting and Analytics: You can obtain detailed reports on the performance of your campaigns, which facilitates optimization. 

Advantages 

ActiveCampaign's complete automation offers some of the most advanced automation features in the market, allowing you to create complex workflows for your campaigns. The integrated CRM to manage sales and marketing from a single platform is an excellent option. And the customer service is excellent. 

Disadvantages 

The price is a bit expensive for smaller companies. It requires time and dedication to take full advantage of its advanced features. 

5. GetResponse 

GetResponde is a complete marketing platform, offering email marketing, including landing page creation, webinars, and advanced automation. It is a solid choice for those looking for a one-stop solution for their marketing efforts.

Features 

1. Full automation: GetResponse allows you to create detailed automated workflows tailored to user interactions and behavior. 

Integrated Webinars: A feature of GetResponse is its ability to organize and manage webinars from within the platform. 

3. Landing page creation: You can create attractive and conversion-optimized landing pages. All this without the need for programming skills. 

4. Detailed analysis and reporting: Like the other platforms, GetResponse offers detailed reports on the performance of your campaigns. 

Advantages 

All-in-one functionality, offering more features than an email marketing platform, such as creating landings and webinars. 

Other advantages to consider are customer service, and its robust and easy-to-configure system,

Disadvantages 

One of the main disadvantages is the learning curve and high costs.

Conclusion 

Each of these five email marketing tools offers unique features and advantages that can be adapted to different needs and business types. Choosing the right tool will depend on your goals, budget, and the complexity of your campaigns. 

It's true that choosing the right platform is important. But even more important is knowing how to use it and how to create good marketing strategies with it. And we can help you... Book a free consultancy

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