The most difficult and at the same time the most profitable marketing. Email Marketing
If you have a company, we have a gift for you at the end of the blog
Today, where digital marketing strategies are constantly evolving, email marketing has proven to be an exceptionally effective tool. While some may think that the rise of social media and other platforms has rendered email obsolete, the reality is that email marketing remains one of the most cost-effective and efficient techniques for businesses of all sizes.
In this article, we will discuss the benefits and downsides of email marketing, and discover why it remains a valuable option for driving business growth. A remarkable action of email marketing is the direct and personalized reach: Email marketing allows you to reach subscribers' mailboxes directly, offering a level of personalization and segmentation that few other media can offer.
Messages can be tailored to individual preferences, resulting in increased relevance and engagement by the recipient. Email marketing offers an impressive ROI. Compared to other marketing strategies, the cost associated with sending emails are low, resulting in a high ROI. In addition, key metrics such as open rates, clicks and conversions can be tracked, providing the opportunity to optimize campaigns and maximize results. It allows you to build relationships and customer loyalty.
Email marketing is a powerful tool for building and maintaining long-lasting customer relationships. Through strategic campaigns, it is possible to send relevant content, exclusive offers and personalized reminders, which fosters loyalty and long-term engagement. In addition, email marketing platforms have automation features that allow you to schedule and send emails automatically based on different actions or events.
This simplifies campaign management and saves time, while ensuring that messages arrive at the right time. On the other hand, email marketing tools provide sophisticated segmentation and personalization solutions. It is possible to divide the subscriber database into groups according to their interests, behaviors or demographic characteristics, and send specific messages to each segment.
This improves the relevance and increases the chances of success of the campaign. But it's not all pretty, we also have negative aspects, such as the risk of SPAM. As people receive a large number of e-mails on a daily basis, there is a risk that marketing messages will end up in the SPAM folder, there is a risk that marketing messages will end up in the spam folder.. To avoid this, it is important to follow email marketing best practices, such as obtaining proper consent from subscribers and using relevant subject lines and content.
Another aspect to emphasize is not to abuse sending emails so as not to fatigue the subscriber. It is recommended after a certain number of emails, not to resend emails to the subscriber so as not to generate rejection of our marketing strategy. If email marketing is abused and too many emails are sent, subscribers may feel saturated and become disinterested in the brand. It is important to establish an appropriate sending frequency and balance the promotion with valuable and relevant content.
The real work, which will determine the success of your email marketing campaigns, is the list of contacts you send your emails to. Maintaining an updated and segmented subscriber list requires time and effort. The quality of the list is critical to the success of email marketing, and practices should be implemented to avoid the accumulation of inactive or unwanted email addresses.
Changes in privacy policies: Privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union, have established strict requirements for the handling and use of personal data. Companies must ensure compliance with these regulations and obtain appropriate consent from subscribers, which can increase the complexity of email marketing strategies.
Despite some challenges, email marketing remains a highly cost-effective marketing strategy. The benefits of direct reach, personalization, strong ROI and relationship building outweigh the cons associated with spam, subscriber fatigue and list management.
By utilizing best practices, targeting appropriately and providing valuable content, companies can harness the power of email marketing to drive business growth and success. Ultimately, email marketing remains a vital tool in the digital marketing arsenal, offering significant opportunities to generate positive results.
And finally, a few recommendations:
NEVER put emails in your Newsletter or Blogs that they have not subscribed to themselves. If they don't know you, they are not interested in your content.
NEVER send too many mails from your email, instead use Mailing platforms. If you do it from your Gmail or Outlook, etc., you will be classified as a SPAM email. You will be classified as SPAM email and all the emails you send will go to Spam.
NEVER send an email to a contact who has not opened your emails in the last 3 mailings.
NEVER use the words PROMOTIONS OR OFFERS in the subject lines, if they see from the outside that you want to sell, they will not be interested in you.
Filter the performance of the emails and delete those that have never interacted or those that have opened the emails, but never accessed the links or contacted you.
Create and set up Email Marketing automations, to send automatic emails based on the behavior of contacts. This way, you establish an autonomous sales funnel that generates recurring customers without you having to be aware of them. For example, abandoned cart emails, offer reminder emails, etc. (only to those who already know you).
Don't be annoying, just because you send more emails, you won't sell more. You should establish guidelines of 1 email per week or whatever works for your audience.
The best quality audience is the customers who have ALREADY bought from you before. It is easier for people who already know you to buy from you than for strangers to buy from you from scratch.
At Adsual, we are experts in Email Marketing and we make symbiosis mixing Google Ads strategies with Email campaigns to close the sale to customers or contacts.
I hope you have a happy day!
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