The future of Marketing with Artificial Intelligence(AI) and ChatGPT
Recently, the company OpenAI, through the launch of ChatGPT version 3.5, has shown that artificial intelligence is here to stay and will change the way we see the digital world and how we work with it. After this release, other companies such as Google have launched their own version of this type of "robot with a brain", which has been baptized as Google Bard.
What does this type of technology consist of?
We are talking about a ChatBot with which we can interact. This already existed, as for example Siri or Alexa. But these have automatic responses stored in the cloud to respond to you depending on certain occasions. This time, artificial intelligence goes further, as it is capable of having a conversation with you, thinking on its own, without predetermined answers. An artificial brain that is capable of giving its opinion, thinking and creating what you ask it to. Free to decide and answer without cloud-based response algorithms. You can give it orders and it will do what you ask. Besides acting as a web search engine, Google's biggest threat.
What is the difference between a conventional search engine and an AI?
Easy, if you want to search for something on Google, you have to look through their websites once you type what you are interested in, while AIs like ChatGPT are trained to give you a direct answer, i.e. take you directly to the target website in relation to what you are looking for. Saving you time and being more accurate. The AI decides which website to take you to in a more agile way than a conventional search engine.
AI such as Bard or ChatGPT will get the information directly from the Internet, and use it to create quality and current answers. The idea is that you can ask questions in natural language, as you would ask anyone else, and the IAS will first understand what you want to say, and then be able to give you an accurate answer almost immediately.
They will be integrated as a search function within Google and other search engines, so it will not be independent of the search engine. The intention is that users will continue to enter Google to unleash their creativity and make requests to Bard in Google or ChatGPT in Bing.
And not only intelligent search engines or Chatbots...
We can ask them to work for us in tasks, which until now human beings could only do. For example...
You can ask him to create a web page with a brown color palette for your restaurant menu. This is the result:
Not bad for a beta phase, right? Well, not everything is so nice, since in order for it to create such a feat for you, you must first learn how to use the AI correctly, which is not easy. Besides, it's not going to steal your work. A web designer knows what works and what doesn't, what's pretty and what's hideous... An AI doesn't. It makes you a website that can be beautiful, but its criteria will never be that of an art professional.
You can make a good website, or a 90's website without much accessibility, so for now, if you want to have a professional website, don't forget to talk to experts.
Still, the criteria of art and design, remains a human mystery, hardly interpreted by a robot in today's times, they do the job for us, but we must tell them "How" to do that job. And for that, you must be a good expert.
Back to the topic, you can not only create a website. Also Copywriting texts for Marketing, Banners for advertisements, slides and much more! (But the rest is secret).
Now that you know how AI works, let me tell you how this technology is going to change the world of Marketing and how we can take advantage of it to improve your advertising campaigns.
Digital Marketing is a type of paid positioning that works based on data. Algorithms, audiences, interactivity... , we have a lot of information about the prospects to whom we direct the ads. The AI will be able to optimize this data and give us an improved version that will help us to better target when advertising and to whom we direct these ads.
Years ago Google Ads, already implemented AIs in its Marketing platform, called "Automations" such as improved CPC, automatic bidding, Similar or Automatic Audience...
And you know what?
They are a total failure. These resources were supposed to help advertisers avoid having to perform so many manual optimization tasks on campaigns, giving Google's AI complete freedom to manage your campaigns without control.
After years of experience in the Digital Marketing industry, we have yet to find a client that has done well with this type of freelance resource. Helping you to get customers and a good ROI does not, but burning 100% of your invested money DOES. Do not leave your campaigns in the hands of Google's automatic algorithm, it will make you lose your investment. Train for years or hire a certified expert to help you manage your campaigns with a good return.
For now, these automations will continue to give bad results. But,
How can current AIs and ChatGPT help us with Marketing?
Outside of ad scheduling, settings and budgets (that must be controlled by a human, an AI does not know your business model, your profitability margin or your audience, an expert human can do it...), out of it, they have a very useful use that is going to change the way "that" part of Marketing works: "that" part of Marketing.), outside of that, they do have a very useful use that will change the way "that" part of Marketing works:
USES OF AIs FOR DIGITAL MARKETING
Use it to improve your marketing campaigns
1º Ask us to create Copywriting texts for the advertisements.
As is, on the website https://www.copy.ai/ you can ask him to write texts, excerpts or dialogues for your marketing campaigns. Specify the type of product or service you are advertising and the possible audience. You can also ask him to write a blog on a certain topic. He does this by gathering information on the Internet, but if you want your blog to be personal and unique you should write it with your own intellect.
2º Ask us to create banners for display ads.
Upload your photo content and have a professional banner made for your campaign.
> https://designs.ai/design-types/banners. Although the designs are not professional, as they are based on templates, it is a good option if you want to save time.
3º Ask for the creation of Landing Pages for advertisements.
Configure your preferences, it will make you a Landing Page in minutes. Based on automatic templates. You can do it on the website https://www.sitekick.ai/. Be careful with the webs, since they are very generic and many times you could be replicating a web that already exists.
4º Ask for help with the search of Keywords or key words.
Use https://www.keywordinsights.ai/ and tell it to search for the search terms with the highest volume (always in relation to the products or services you sell). It will give you an automatic list, but you must check on your own if the keywords are good, the Cost per Click of each one of them and the coverage they offer with respect to the competition.
DON'T FORGET to check all the work you have asked the AI to do, it is not perfect and in many occasions it may have bugs that you should correct and check everything it does!
In the future, new applications will emerge that will be useful to us. For example, a new advertising medium in which you will pay for keywords from the AI search engine to lead directly to your website for a fee.
Surely they will be more expensive campaigns to run, but with a higher return on investment. And that you would not have to compete with the rest of the companies in the searches, directly, the AI will take the client directly to your website, depending on the keyword that he/she types and is interested in.
You will pay for each person who enters your website when their search term matches the keywords you have assigned to the campaign. It can be great, can't it?
RememberAlthough AI works for us, we must learn how to use it so that it does the job well, in addition to reviewing the result of the same, which will only be possible with the criteria of an expert in each area. So, do not hesitate to train and study about Marketing or hire an agency. AI helps us to streamline processes, but it is only free labor through orders, if you do not give good guidelines, you will fail in your campaigns, web and ads.
"A bricklayer doesn't design the house, he just does the tasks that an architect has ordered him to do".
The architect will always be you.
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