4 min of reading

Index:

1st Importance

2nd Benefits

3º How to choose an Agency

4º Abusive agency clauses

In the current era, digital marketing has established itself as a fundamental pillar for the success of any company. In this article, we will talk about the growing importance of digital marketing in 2024 and analyze in detail the benefits of having an agency specialized in this area. 

First we want to talk about a business Maslow pyramid, created by us, so that our readers are aware of one very important thing: Digital marketing does not work miracles (we have already said this on several occasions).

On this occasion, we have decided to extrapolate it to a pyramid, so that you can see it in a more visual way. As you can see, for us, the fourth floor is where the marketing and sales capacity of the company is located. 

Why? This is very simple to understand. The basis of any company is a high quality product or service, which solves problems or needs of customers. This is obvious, so if the base of the pyramid is not stable, the rest will falter. Exactly the same thing happens with a company without legal security or without a good business structure. When reaching the fourth floor, Digital Marketing cannot solve the problems that come from below. 

You must be fully aware, as visualized in our pyramid, that Digital Marketing is a "floor" that must be used for the growth of a company, not for survival. 

The survival of a company for us is: Good product or service, legal security and optimal business structure. 

Both Marketing and good customer service are fundamental, but for growth. Obviously they all complement each other, so the important thing is a proper functioning of each floor, with their respective cohesion of each of its parts. 

The importance of digital marketing in 2024: 

The rise of technology has taken digital marketing to an unprecedented level of influence on business strategies. From online presence to digital advertising tactics, its impact is undeniable. In today's technological world, companies are not only obliged to be digitized, it is vital to address this area in order to have far greater visibility than without these tools. 

Let's give you a simple example, more or less 3 decades ago, advertising in media such as TV or newspapers, having a reach of thousands or millions of people, was accessible to very few companies and of course the richest ones. Therefore, they were mainly limited to having a suitable location, which gave great visibility for people passing by. 

Today this is very different, the reach of a company can be much greater, thanks to digital tools. In addition, Digital Marketing has an infinitely lower price than advertising on TV, so it is accessible to everyone. 

In addition, digital marketing is a ship on which the vast majority of companies are sailing, advancing by leaps and bounds towards success. If your company has the first three floors of the pyramid, wouldn't you get on this boat? 

And best of all, the abundance and versatility of digital strategies and structures of all kinds, adaptable to any type of business or objective. 

Benefits of hiring a digital marketing agency: 

Hiring a digital marketing agency goes beyond outsourcing tasks; it involves taking advantage of specialized expertise. Agencies not only save time, but also perform a comprehensive analysis of the company and the competition. In addition, their intervention can optimize costs and improve operational efficiency. 

You should know that an agency primarily knows the advertising and marketing sector. A quality agency should have a fully trained team, which will save you time, money, and headaches when creating and optimizing marketing campaigns. 

It is normal to think that of course, you see yourself in front of the creation and configuration of the campaign, and it is quite simple. Let me say that it is a serious mistake to think that the advertising platform, no matter how intuitive and easy to use they may seem, are too complex platforms. 

If you imagine yourself piloting an airplane, clearly being a more complex activity, you would probably even get overwhelmed and you wouldn't even think about touching any buttons. Marketing may not be as complex as flying a plane, but I advise you that to get to your destination faster, it is better to let the pilot who really has hours of flight time. 

Identifying the right time to take the leap towards hiring a digital marketing agency is crucial. 

How to choose a good digital marketing agency: 

Choosing the right agency can make all the difference in the success of a digital marketing strategy. 

Before choosing an agency, check success stories. Check if the success stories are REAL, you know that nowadays, the information that appears on the internet can be credible, and totally far from reality. 

Ask if the agency is a certified agency. This does not guarantee results, but it ensures certain requirements that the advertising platform grants the agency as an expert, and meets certain campaign objectives. 

Think about the information with patience, and if necessary ask for advice from people you know who have been able to invest in Marketing. Of course, ask for advice from someone who really has an entrepreneurial mindset and knows Marketing well, not a person who thinks that Digital Marketing does not work because it has not made him a millionaire in 3 weeks. This is not how it works. 

I also tell you, check that the lower floors of the pyramid are solid, otherwise Digital Marketing will most likely not work for you. 

The right mentality is to approach a digital marketing strategy with a very open mind to the possibility of changes, and thinking that it is a long-distance race. I recommend that you have a lot of patience, medium and long term mentality, and choose wisely with whom you want to share this path of success.

Another piece of advice I give you is not to choose agencies that have : 

Abusive clauses or abusive permanence: 

This is essential. We as an agency have a negative opinion with respect to abusive permanence. Why? 

For one simple reason. Our work is on the fourth floor of the pyramid, and of course, if the agency is of quality, it will be concerned about knowing the other floors, to help create a good cohesion between the floors of the pyramid. So far so good, but of course there is internal company information to which it is not possible to have access. 

You must be very clear about this: Let's imagine, that an architectural firm has hired our services. Well, now we have a phenomenal marketing strategy for architectural services. We implemented it in this company, and it works like a charm.The company is quite satisfied with the service, and recommends us to another architectural firm. 

The second company is very similar to the first one, offering practically identical services. Logically, we apply the strategy of the first company, believing that we will obtain the same results, and it turns out that it does not work at all. 

You may ask yourself, why hasn't it worked? It's simple to answer: In Digital Marketing, 2+2 are not 4. 

What do I mean by this? If all of a sudden I have signed a permanence of my service, it doesn't work for you and I am charging money for it. Do you see it as ethical? For us it is totally immoral. 

"Forcingthe client to pay for a service that does not work is typical of agencies that really want to make money, without caring if they are helping others or not. In the long run this can lead to problems, and just as the best salesperson is a happy client, the worst salesperson is an unhappy client. 

We advise you to avoid agencies that force you to maintain a permanence or abusive clauses for cutting off the service. 

Of course, it is very easy to say: There is permanence because marketing strategies must be thought in the long term. Yes, this is obvious, but of course a thousand things can happen, such as what I just mentioned, or that there is no feeling at all, or any other economic problem that may arise for the company that hires the service. 

Conclusion: 

In this exciting year 2024, digital marketing stands out as the key driver of business innovation. It is important that you understand the benefits of

From outsourcing to making the right decision in selecting the right agency, every strategic choice becomes crucially important for your business. 

As you have seen, Digital Marketing is a fundamental part of your company, which must be used to drive the growth of your company. Look again at our pyramid, and engrave like fire in the skin the plants that are for the survival or those that drive the growth of your company. 

This article is intended to be your trusted guide, a comprehensive compass for businesses to not only get on board, but to successfully succeed in the challenging waters of digital marketing. 

Here we are to lead together the way to digital success. I hope you are having a great day, best regards.

I wish you much success in your digital marketing efforts!

See you next time!

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